By Lisa Fahoury, CBC
You are what you write, says business writing expert Jack E. Appleman in his new book, 10 Steps to Successful Business Writing. It makes sense, he says, when you consider that most of your associates, clients, vendors, and other business contacts will know you primarily from the words you write - in emails, reports, proposals, and other business documents
There’s no disputing that being able to write is a distinct advantage in the business world, one that allows you to communicate your thoughts clearly, concisely, and compellingly. But can good writing actually be taught? Absolutely, says Appleman, and he makes a pretty good case for it in this short, practical guide.
