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Editorial

How to Use Your Business Card to Its Fullest Potential

By Neen James

One of the most important tools for any networking event is your business card. A good business card is crucial; it creates the first impression when you hand it to someone and is a lasting reminder of you and your business every time someone looks at it. What does your business card say about you?

Create Interesting Business Cards
Your business card is your calling card and can be your ‘pocket billboard’. Invest in creating an impacting card that helps people to connect with who you are and what your business is.

You might do this by:

  • Including a photo of yourself or your business.
  • Creating a tear-apart card so that people can keep one half and pass the other on to a friend.
  • Choosing an interesting paper stock or using striking colors that reflect your logo or image.
  • Creating a folded card with a photo and story about your business on the inside.

However creative you choose to make your business card, ensure it ..._CBJ

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