By Vivian Tse
Social networking is no longer strictly the domain of web-savvy youth who use it to keep up with the latest gossip or get in touch with long-lost friends. In many ways, social networking websites are now as essential as search engines for businesses. These sites are an indispensable tool to women and minority-owned business that can help them gain a competitive advantage. Through them, they can share their own experiences and learn of others’ stories, research markets, industries, materials, laws and competitors and find new partners, suppliers and even investors.
